- Chromeo – niche audience, alternative males, 'geeky'
- Abstract artwork especially for male DJs and artists
- More mainstream dance music features more modern artwork
- Covers relate to the music videos e.g. Rudimental graffiti wall links to the videos being set in urban areas and narratives relating to typical stories such as bike accidents
- Another example is Simian Mobile Disco which use abstract and retro art on the cover, relates to the videos using 80s inspired graphics
- Male covers and videos do not tend to show the artist
- Female covers and video DO show the artist
- More mainstream is more modern
- Underground/alternative is more retro and electronic
- Female artists represented on the cover in long shots revealing their bodies to attract male audience (Male Gaze – Laura Mulvey)
- Females are attracted to these covers as well as they heavily represent forward fashion/retro styles. Also women are attracted to the representation of women, like to interact – men more attracted to abstract artwork
In today's lesson we covered digipaks -specifically of the dance music genre.
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