Strengths & weaknesses of filming and photoshoot

Here is a video blog of some of the strengths and weaknesses we faced during filming.

Music video: Images for music video & digipak

Here is a GIF of some of the images we took before re-filming on Friday. We plan to use these for the music video & for the digipak, as well as the advert. Awesome, right? :)

Digipak: Female artists research

·         More mainstream female artwork takes on conventions of pop star artwork e.g. Lady Gaga

·         Convention includes large logo of artist names, particularly more pop artists aiming at a wide or young audience

·         There must be a clear correlation across the range of products – representation much be consistent. Cheryl Cole fails here as her CD cover does not link in any way to the videos for the songs – this is confusing for the audience

·         Audience of Taylor Swift is young females and the CD represents her as being young pop rock, care free, natural, unthreatening, non-sexual – this links to the songs and video representations.

·         Audience for Lana Del Rey is more mature, female audience and the CD represents her as moody, low angle shot suggests she is dominating, stern expression, contradicts the background high key natural lighting and blue skies. This suggests that her music is going to be melancholic and different from other pop stars.

·         Black and White used for more serious female pop stars, reflects them as song writers, and is shown in their videos

·         More indie pop stars such as Kate Nash use more artistic covers, collages, use of props

We also covered digipaks, looking specifically at female artists and their representation.

Digipak: Dance music research

• Chromeo – niche audience, alternative males, 'geeky'
• Abstract artwork especially for male DJs and artists
• More mainstream dance music features more modern artwork
• Covers relate to the music videos e.g. Rudimental graffiti wall links to the videos being set in urban areas and narratives relating to typical stories such as bike accidents
• Another example is Simian Mobile Disco which use abstract and retro art on the cover, relates to the videos using 80s inspired graphics
• Male covers and videos do not tend to show the artist
• Female covers and video DO show the artist
• More mainstream is more modern
• Underground/alternative is more retro and electronic
• Female artists represented on the cover in long shots revealing their bodies to attract male audience (Male Gaze – Laura Mulvey)
• Females are attracted to these covers as well as they heavily represent forward fashion/retro styles. Also women are attracted to the representation of women, like to interact – men more attracted to abstract artwork

In today's lesson we covered digipaks -specifically of the dance music genre.

Music video: Take two - re-filming

Filming take two - schedule

Finger close up “come” “spin”

Tight close up – whole song

Just lips – whole song

Long shot – all angles

Close up – whole song

Close up - walking in shoes

Close up – mid shot of walking and singing lady gaga glory + backwards

Time to disappear – Nicole

Low angle of ‘all my crazy girls get up on your feet’

Close up of the dress & spinning around

Dancing about

Tilt up of body

Messing about with Vlad

-         standing back to him, him playing with my hair

-         singing in his ear

-         close up of hand on him

-         behind a shoulder shot smile

-         him sitting on a chair, Irmina sitting on him

-         sing into his face

We have decided to re-film as we were missing some clips. Here is a list of things we need to film in order to (hopefully) complete the video.

So excited for filming! :)

Here is a schedule we have created for re-filming. These are the clips that we have realised we need and are missing. You can also see an image of our drama pod and our equipment (not yet set up).

Music video: Emailing & booking the drama pod & actors - re-filming

Here are screen-shoots of organising the actors and booking the drama pod for re-filming. Hopefully this one won't be as long as the previous one!