Digipak: Female artists research

·         More mainstream female artwork takes on conventions of pop star artwork e.g. Lady Gaga

·         Convention includes large logo of artist names, particularly more pop artists aiming at a wide or young audience

·         There must be a clear correlation across the range of products – representation much be consistent. Cheryl Cole fails here as her CD cover does not link in any way to the videos for the songs – this is confusing for the audience

·         Audience of Taylor Swift is young females and the CD represents her as being young pop rock, care free, natural, unthreatening, non-sexual – this links to the songs and video representations.

·         Audience for Lana Del Rey is more mature, female audience and the CD represents her as moody, low angle shot suggests she is dominating, stern expression, contradicts the background high key natural lighting and blue skies. This suggests that her music is going to be melancholic and different from other pop stars.

·         Black and White used for more serious female pop stars, reflects them as song writers, and is shown in their videos

·         More indie pop stars such as Kate Nash use more artistic covers, collages, use of props

We also covered digipaks, looking specifically at female artists and their representation.