Thursday, 19 September 2013

Gender Theory

Laura Mulvey – Male Gaze (1975)
Voyeurism (looking at someone without them knowing – spying)
Women on screen for purposes of display
Spectators (regardless of gender) are encouraged to take on ‘male gaze’ – we as the audience have been  positioned to see the characters in a specific way
Male gaze – a powerful controlling gaze at the female on display, who is effectively objectified and passive

Textual Analysis Task:
Candy shop video
Camerawork
Low angle of 50 cent getting out of car – power
High angle over women dancing – no power
Close ups of women showing off their body
Long shots, low angle to show their body, to make them more sexual – the idea of being Goddess-like
50 cent centre of camera to show his dominance and power
Direct mode of address/eye contact with camera – intimidating/powerful
Low angle on 50 cent on top of balcony as though he owns them
Mise-en-scence
Playboy mansion
Wearing lingerie, nurse costume - caring, nurturing, latex, tight, shirt
Light to reflect body curves
Colour red to show lust
Paintings came to life – for decoration, objectified
Car shows power and wealth
Costume
Editing
Slowed down on women - seductive
Faster on 50 cent to show he’s not that important
Cross cutting
Post-feminism and the female gaze
A re-appraisal of feminist values
Does not strive for ‘equality’ as this assumes men are ‘the best’ – they wish to superpose male achievements
Objected to theories which position them as objects of the ‘male gaze’
Identities a female gaze women actively desiring men
Women began to assert their right to dress and be sexually attractive


Gender representation
Lady gaga telephone video
Camerawork 
High angles to show power
Close ups of face
Close up if legs
Mise-en-scence
Costume shows off body but not in a sexual way
Black and spikes not as seductive, quite scary and tough
Editing
Past pace editing – aggressive
Doesn’t linger on her body
Women are quite tough 

Laura Mulvey must be my favourite theorist so far. I genuinely love her theory and I'm so willing to challenge it! 

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