Music video
Music
Video is a short moving image text shot, to accompany the whole of a
pre-existing music track, in order to encourage sales of the music in other
formats.
Forms and conventions
Relationship
between lyrics and visuals
Relationship
between music and visuals
Particular
music genres may have their own style and iconography
Lots
of close ups or artist
Development
of star iconography
Reference
to voyeurism
Intertextual
references
Genre
While
some music videos transcend genre, others can be more easily categorised
Difference
genres identify a range of distinct features
Each
genre has typical mise-en-scene, camerawork, performance and editing styles
Camerawork
Significant
impact on meaning
Movement,
angle and shot distance should all be analysed
Camera
movement may accompany movement of performers or stage performance
Close
up dominates because of the size of the screen and desire to create sense of
intimacy
Lighting
to focus on the artists face
Editing
Mostly
fast-cut montage
Images
difficult to grasp on first viewing
Some
videos slower pace and gentler shot transitions to establish mood
Digital
effects like split screen, CGI
Intertexuality
Drawing
upon existing texts in order to spark recognition in the audience
Not
all audiences will spot the reference
Some
draw upon cinema, TV genre, other music videos, video games…
Narrative &
performance
Narrative
is often fragmentary
Suggest
storylines
Non-linear
order
Leaving
viewer with desire to see them again
Role-play
presents artist is a number of ways
Mise-en-scene
The arrangement of scenery, use of props, costumes.
Settings and surroundings of an event.
These are some notes on the key media terms, specifically in music videos. We covered these in our second lesson.
The arrangement of scenery, use of props, costumes.
Settings and surroundings of an event.
These are some notes on the key media terms, specifically in music videos. We covered these in our second lesson.
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