Advert: Analysis of magazine advert

Slide-share is a great way of presenting the PowerPoint I have created for the analysis of magazine adverts.

Advert: Conventions of album adverts

Here are the conventions of album adverts in magazines. These will help me when creating my own advert so that I know what to include.

Digipak: Logo analysis

I have selected four logos of Dance and Electronic dance music genre artists.

There is a clear link between these logos as three out of four of them are in black, the last in white. All of them also have the use of black and white as the main colour; this shows that these colours must be a convention of this specific music genre. This is probably done due to the fact that Dance and Electronic music is often aimed at an older audience who aren’t necessarily attracted to lots of colourful colours. It also helps to broaden the audience as both black and white are colours almost all ages find attractive, apart from a really young audience, which this music is not aimed at.

All these logos use upper case letters; this thus must also be a convention of this genre. I find this is because it stands out, yet it’s quite plain and not over exaggerated.

The use of pixelated font, used by Icona Pop is quite interesting as it relates to computers and electronic – giving the Electronic music feel.

Similarly, Avicii’s logo looks like it’s lighting up, giving the same electronic feel, again, relating to the music genre.

Both Katy B and Rudimental use very plain, yet bold logos, big black letters against a white background allow their names to stand out and attract the attention just to their names. There are no distractions, unlike Avicii’s logo, although simple, it has a greater range of colour which makes it interesting and different, however can take the attention off of the name of the artist.


In Today's lesson we looked at different logos. I selected ones that I felt would be most suitable for our genre of music and analysed them just to get a further idea of logos and how to create my own.

Music Video: First Draft of Music Video

A copy of our first draft of the music video. Even though it's not finished and there are still gaps, I am glad we are already at this stage, most of the video is now done. Hopefully we can get some feedback and make changes to it, to make it even better!

Digipak: Planning

Today I've been thinking about my digipack and how I'd like it to look, what sort of images and colours I'd like to use, but most importantly, what I'd like on the front cover.
I came up with many ideas after carrying out some research. I learned that many of the big stars i.e. Beyoncé or Lady Gaga very often use themselves. This was obviously not a surprise as they are solo artists and they want to promote themselves on their album. After seeing this, I thought that I too was going to use the main artist on my digipack, as that seemed to be a convention of CD covers.

However, when looking into Electronic dance music, I realised that this wasn't the case. More than often, the images do not contain people. For my digipak, I would like to challenge the idea of using the artist on the front cover, and focus of using one of the main motifs in the music video: red high heels. I think this would work really well as the motif will link to my music video, but also, it will be different than the typical CD covers and thus challenge these conventions.

Digipak: Analysis of Icona Pop

Digipak: Analysis of Icona Pop from itchorzewska

Here is an analysis of Icona Pop's digipak for their album 'This is'.

Digipak: Analysis of Lady Gaga

Digipak analysis - Lady Gaga from itchorzewska

Here is an analysis of Lady Gaga's digipak for her album 'The Fame'.