Digipak: Logo analysis

I have selected four logos of Dance and Electronic dance music genre artists.

There is a clear link between these logos as three out of four of them are in black, the last in white. All of them also have the use of black and white as the main colour; this shows that these colours must be a convention of this specific music genre. This is probably done due to the fact that Dance and Electronic music is often aimed at an older audience who aren’t necessarily attracted to lots of colourful colours. It also helps to broaden the audience as both black and white are colours almost all ages find attractive, apart from a really young audience, which this music is not aimed at.

All these logos use upper case letters; this thus must also be a convention of this genre. I find this is because it stands out, yet it’s quite plain and not over exaggerated.

The use of pixelated font, used by Icona Pop is quite interesting as it relates to computers and electronic – giving the Electronic music feel.

Similarly, Avicii’s logo looks like it’s lighting up, giving the same electronic feel, again, relating to the music genre.

Both Katy B and Rudimental use very plain, yet bold logos, big black letters against a white background allow their names to stand out and attract the attention just to their names. There are no distractions, unlike Avicii’s logo, although simple, it has a greater range of colour which makes it interesting and different, however can take the attention off of the name of the artist.


In Today's lesson we looked at different logos. I selected ones that I felt would be most suitable for our genre of music and analysed them just to get a further idea of logos and how to create my own.