Logo: Chosen title/ logo and album name

The reason I have chosen these specific fonts is because I find that they are not only bold and sharp, but they are also quite feminine. They have some letters which are quite pointy and I believe that these link to the spikes on the shoes of the female protagonist – which links to her star image representation on being dominant and sharp. Also, the font is in upper case which too is effective as it really stands out and captures the eye. Furthermore, it’s quite simple which is maintained throughout all the products I have created for my coursework, not  over complicated but quite plain, appealing to the eye.

Digipack: Initial idea

This is an image of my drawn up initial idea for my digipak. Although my art skills aren't the greatest, I have tried my best to draw a rough idea of how I imagine my digipak to look.

Digipak: Photo's for digipack

Here is a collage of some of the pictures we have taken for the digiapak. I have sorted through the hundreds of pictures that we took and selected only the best ones, from which I shall select one for the front cover of my digipack.
I have decided to use shoes on my digipack as it is a motif of our artist and goes well with the strong representation of our female protagonist. Furthermore, the shoes are red and have spikes which connotes the strength and passion that are artist also displays, they are thus a great representation of the artist as they show her star image.

Digipak: Moodboard

Here, the use of a moodboard helped to piece all of my ideas together and decide on the kind of shots and pictures my partner and I will take when taking pictures for both the advert and digipak. I found this very helpful as we could just open and view the file when taking the pictures, which saved us time as the actress knew how to pose and the photographer knew what sort of shots to capture.

Music video: How to imporve

Music video: Response to first draft

A video response to the first draft of our music video. We gathered a group of four suitable candidates, all sharing a common interest in electronic dance music. Their feedback was really helpful when thinking and creating the final product.

Questions for audience feedback first draft

1.     On the scale form 1-10, how professional do you think the music video it? (one being not and ten being very professional)

2.     Do you think the story line goes with the electronic dance genre

3.     How do you think our female artists is represented in the music video?

4.     One thing that you liked the most

5.     One thing that you like the least

6.     Do you think using Adrew Goodwins theory was  a good idea


Here is just a quick idea of some of the questions my partner and I would like to pose to our audience for feedback on our first draft of the music video.